The
CREW
Aaron Blaser
CEO | Head of Coffee
Head of Marketing
The original founder of Curioso in 2017, Aaron has never stopped building and refining the business. His close connection to coffee began while working at Kalu Yala as a videographer. He eventually went on to organize, develop, and operate a small pop-up café and roastery on-site.
When he returned to Minneapolis (his hometown) in 2018, he began to translate the ideas he'd been developing in Panama; a vision for a locally-based coffee provider rooted in sustainability and community.
The business you see today is the culmination of years spent refining the vision, idea, and brand. Many hours have been spent gaining knowledge and experience in both coffee and business, and selling beans to supportive family and friends.
Luke Hofland
CFO | Head of Production
Head of Music & Booking
A musician, an accountant, and brewer walk into a room... and it's all the same person! Luke joined on in 2020 and hit the ground running, embracing everything Curioso stands for, and eagerly set to helping develop all aspects of the business.